Design, Digital, Print

M Watts
Legal

Project details

M Watts Legal

Web Wizards

LA Design Practice

Leon-Anthony Smith

Category

Design, Digital, Print

M Watts Legal needed a brand that reflected everything they stood for and represented for as a Law Practice. They wanted a professional, clean, modern and abstracted aesthetic, something that while remaining corporate and gave the brand an elevation against its competitors. We started with a limited colour palate, which was scaled down to greyscale with an injection of red to lift and emphasise the strength of the brand & company. Looking into M Watts legal practices, we worked to try and translate their renowned direct approach and echoed this via imagery of mining tracks, parallel lines and use of bold and strong colours to give a real reflection of the client’s ethos. The abstracted design then bled from the logo through both the responsive web designs and into their print.

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