Organic. Original. Recycled. Bespoke. Quality. Style. These were the words we first wrote down on our design notes during the first meeting with KRD Timbers. We wanted to help them create a brand reflected the ethos and passion of high-quality, organic, recycled and expertly made timber products. We wanted to create a brand and a logo that could be used across a range of mediums, laser cut into products, branded on wood, something that was modern, timeless and stylised. We took the circle, an emblem of the trunk and built a brand within, that was reminiscent of the grain, creating a clear, abstracted and stylised flat icon that was reflective of KRD Timbers. We went big, we went bold. Through careful typographical kerning, professional photography and a modern responsive user interface, we were successfully able to create a site and brand warrant of selling boutique, organic and expert timber products.