GQ (formerly Gentlemen’s Quarterly) is an international monthly men’s magazine based in New York City. The publication focuses on fashion, style, and culture for men. GQ Style is a portal for male fashion advice and tips where men can search and view latest collections, collect style advice and tips across all casual, formal and dress styles in a blog-like format. We decided to opt for a colour palette that was different to GQ’s usual colour preferences and create something visually bold, engaging and with colours that both clashed and complimented each other. This intensity of colour paired with a very linear and direct layout helps create a look that is contemporary, stylised and recognisable within the GQ brand.